The first step in writing a customer case study is to create a compelling story. Be sure to include the challenges and how they affected the customer and the business as a whole. Using charts and infographics to visualize the customer journey will make your story more compelling and help you convey your point. Include multi-media elements if possible. If you don’t have any ideas about how to write a customer case study, consider reading our article on the topic.


If you’re creating a customer case study, storytelling will give you the edge. It’s a powerful way to communicate the value of a product or service while making it easy for your prospects to relate to. The key is to use direct quotes to create a more relatable hero or heroine. The story should be told from the client’s perspective. The customer is the hero of the story, solving a problem using the company’s product or service. The product or service itself is the background character, but the customer is the protagonist.

When crafting a case study, make sure to include the name of the customer and the product or service. In addition to the name of the customer, include details about the customer relationship. These details should enhance the story and make it more compelling. For example, you might mention the length of time the customer has been using the company’s products or services. Also, remember to include the different ways that the customer uses the products or services.


A well-designed case study should have a strong visual component, including charts. Charts are an excellent way to bring statistics to life and highlight patterns. Venngage, for example, makes creating charts easy, so that anyone can create their own. You can also use charts to highlight specific results, such as the growth of revenue. The following tips will help you create a compelling customer case study. Let’s get started!

Use third-person point of view: Write the case study from the perspective of the customer. You should refer to the customer as “they” in the case study. This gives the report an omniscient perspective, establishing your authority on the subject matter. Include data and statistics that back up the case study. If possible, use customer-facing data that demonstrates how well the product or service works. It’s also a great idea to include a list of positive reviews or ratings. This will help convince prospective customers that the product or service you’re offering is worth trying.


If you want to use an infographic to convey your customer experience in a clear and compelling way, here are some tips. First, choose your topic. People love infographics and can’t resist sharing them on social media. In addition, your infographic will gain more exposure if people share it on social media. Then, choose your infographic theme and keep it relevant to the business.

Consider this: If your content is about visual learning, your audience will love it. Infographics are easy to understand and eye-catching. It will get the attention of your audience. They can also be shared via email and social media. That means that you can get more traffic and more leads to your website. Besides being able to use infographics in your customer case study, they will also boost your social media presence.

Multi-media elements

You may not know it, but multimedia elements are an essential part of customer case studies. Multimedia elements help readers skim through the case study easily. It can also help to add images, dashboards, and video interviews to make it more interesting and readable. Multimedia elements have been found to have multiple benefits, and integrating them into your customer case study content will make it more appealing to readers. For more information about how multimedia elements can help improve customer service, read on!

Storytelling is essential for a successful case study. Make sure the story has a protagonist. A good case study has a protagonist, which is usually the customer. If you can put a face to Atlassian and Intercom, your reader will be more likely to take action and purchase your product or service. Make sure that you include a CTA for potential clients to contact your business or visit your website to read more case studies.

Questions to ask your customer

When writing a customer case study, the questions that you ask should be geared towards solving a specific problem. The problem that users are trying to solve with your product can give you an insight into their perceptions. While buying decisions are largely based on logic, many people make them out of emotion. By asking them these questions, you can create a more convincing case study. Listed below are the questions to ask your customer when writing a customer case study.

Question 7: During the interview, you should ask the customer about how the project affected the customer. You want to know the reasons that prompted the customer to seek a solution. The next step is to explore the obstacles that came in the way of the solution. The midpoint of the interview should be a discussion of how the customer’s journey has progressed so far and what their next steps are.

Leave a Reply

Your email address will not be published.